🐻 How to Start Your Own Bear!
If your school is already registered, ask them to add your bear — if not, ask your school to sign up for free at WillowsBears.com.
Sign Up Online – It's Free!
Go to WillowsBears.com and create your free account. Register your school or club so people can find you on the website.
Set Up Your JustGiving Page
Create a JustGiving fundraising account linked to your school or club. Connect it to your Willow's Bears profile so donations go straight to your cause.
Choose Your Bear
Pick a large, cuddly teddy that will be the star of your fundraiser. Dress him/her in your school colours or club kit so everyone recognises where the bear belongs.
Give Him an Identity
Hold a "Name the Bear" competition at school or club. The winning name is revealed in a fun assembly or club event, creating excitement and raising the first bit of money.
Label & Tag Your Bear
Add your custom label with your Willows Bears website address. Include clear instructions on his tag for adventurers to follow.
✨ Your Bear's First Adventure Awaits!
Introduce Him to the School or Club
Have a special launch day where the bear is introduced. Share his story in assembly, newsletters, on social media, and with parents.
Send Him Out Into the World 🌍
Leave the bear somewhere safe but public. Include his tag making sure it's very visible for the next adventurer to find.
Track His Journey
Use the AirTag to see where he travels. Celebrate milestones and keep the school updated in assemblies or newsletters.
Keep the Story Going
Share updates on your school website and social media. Encourage local press or radio to cover the story – it helps with donations.
Celebrate the Success 🎉
At the end of the school year, bring the bear home. Announce how much money was raised and give prizes to top fundraisers.
💡 Extra Fundraising Ideas
- Raffle the bear at the end of the campaign
- Sell mini keyring bears in the same outfit
- Let each class "host" the bear for a week
- Create a scrapbook of the bear's adventures
- Partner with local businesses for sponsorships
- Host a "welcome home" party for the bear
Ready to Start Your Bear's Journey?
Join hundreds of schools across the UK raising funds with their traveling bears!
Start Your Free Registration